A CAPTIVATING MIX OF OLD AND NEW
Think of a city where ancient palaces are nestled amidst towering glass skyscrapers and where bustling street markets thrive beneath the neon lights of the city’s billboards, this is the fascinating world of Seoul.
From the endless array of sights and customs that are deeply rooted in history and tradition to the enticing global phenomenon of K-pop culture and cutting-edge technology, Seoul is a capital where two distinct worlds collide in perfect harmony. Watch the iconic Guard Changing Ceremony unfold at Gwanghwamun Gate, a tradition which has been performed for centuries, before exploring the royal palaces of the Joseon dynasty, Gyeongbokgung (Gyongbok) Palace and Changdeokgung Palace, and stopping at Insadong, a neighbourhood rich in culture and boasts some of the most spectacular art galleries, antique shops, craft stores and traditional teahouses. Just moments away, you will find yourself drawn to the energy of districts such as Hongdae and Myeongdong, where you can immerse yourself in the hustle and bustle of the city streets and enjoy plenty of shopping opportunities.
Food lovers can truly rejoice in Seoul. From sizzling Korean BBQ dishes and steaming bowls of bibimbap to late-night food stalls serving tteokbokki and bindaetteok, Seoul’s street food scene is famous. A luxury holiday to South Korea must include a trip to Gwangjang Market, one of the country’s oldest and largest traditional markets, which is not only renowned for its authentic Korean food, but also its colourful fabrics and local treasures.
Seoul is also close to the Korean Demilitarised Zone (DMZ), the heavily militarised border between South and North Korea. Steeped in history and intrigue, you can explore the various sites and exhibitions at the DMZ, including Freedom Bridge, 3rd Infilitration Tunnel, Imjingak Park, the DMZ Museum and the Dora Observatory.
To experience the lively atmosphere, rich culture and delicious cuisine of Seoul for yourself, speak to our experienced travel specialists today and they will begin planning your tailor-made holiday to South Korea.
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