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101 HOTEL, REYKJAVIK

A former 1930s office building once home to the Icelandic Social Democratic Party
101 HOTEL, REYKJAVIK

THE HEART OF DOWNTOWN REYKJAVIK

Sleek and immaculately appointed, the 101 Hotel in Reykavik was one of the first, and is still one of the finest, of Iceland’s boutique hotels.

Owned by interior designer Ingibjörg S. Pálmadóttir, the 101 Hotel has completely transformed since its humble, office building beginnings. Decorated in a chic palette of black, white and slate grey, the property today is a stylish haven full of clean, modern lines and contemporary Icelandic artwork. It even has its own gallery adorned with the work of local artists. Set in the busy heart of downtown Reykjavik, the city’s attractions are at your feet, including the Icelandic Opera House, National Gallery and Museum.

Minimalist yet comfortable, the open-plan guestrooms contrast glossy black furnishings with crisp white Italian linens, with the thoughtful addition of heated floors. Freestanding baths fill with geothermal waters, but you can also unwind in the steam bath or Jacuzzi in the basement spa. The futuristic, glass-roofed restaurant serves a mix of modern Icelandic and international dishes. The adjacent bar & lounge draws guests and locals alike with its trendy atmosphere, tree-trunk tables and wood-burning fireplace.

101 Hotel, Reykjavik| The Ultimate Travel Company
OVERVIEW

101 HOTEL, REYKJAVIK

101 Hotel, at a glance

  • Incredibly chic hotel set at the heart of downtown Reykjavik
  • A former 1930s office building once home to the Icelandic Social Democratic Party
  • 32 rooms and six suites with heated oak floors, freestanding bathtubs and walk-in showers
  • Sleek interiors full of black and white furnishings, clean lines and contemporary artwork
  • Modern amenities including widescreen TVs and iPod sound-docks
  • Trendy bar and cocktail lounge adorned with high walls and a glass ceiling
  • Restaurant serving modern Icelandic and international cuisine

For leisure and pleasure

  • Close to the Icelandic Opera House, National Gallery and National Museum
  • A 10-minute stroll from the city’s harbour area
  • On-site art gallery featuring a curated collection of local artwork
  • Spa with a steam bath and Jacuzzi
  • Small but well-equipped fitness centre
  • In-room massages
  • Dedicated full concierge service

Testimonal 7
“PROFESSIONAL, PERSONAL – AND A REAL PLEASURE”
From the moment we got in touch, everything felt smooth and well looked after. The team were not only professional and thorough – providing tailored suggestions with clear costings – but also genuinely friendly. Even after we returned, a follow-up email (and a bottle of wine!) showed just how thoughtful Ultimate Travel really is. Nothing was too much trouble. We already have more trips booked and wouldn’t hesitate to recommend them.
Testimonal 18
“FABULOUS FIRST VISIT TO SOUTH AFRICA”
Excellent advice received regarding our first trip to South Africa. We were given very personalised recommendations based on what we hoped to experience during our holiday, and the suggested lodges were absolutely fabulous. All transfers ran like clockwork, with polite and friendly drivers. From the beautifully printed, detailed itinerary to the elegant document case, luggage tags, and the informative app, every detail contributed to a sense of luxurious, premium service.
Testimonial 1
“EXCEPTIONAL SERVICE FROM START TO FINISH”
Once again, Ultimate Travel organised a fabulous holiday for us. Their service is excellent from start to finish and their staff at the destination are the best. We have been so well looked after. They really understand what you are looking for and deliver the perfect holiday to match. I highly recommend Ultimate Travel for your next holiday!

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5 OUT OF 5

101 Hotel, Reykjavik| The Ultimate Travel Company
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