Proud winners of ‘Best Luxury Tour Operator’

According to readers of The Times and The Sunday Times and its specialist sister, The Sunday Times Travel Magazine, in the luxury stakes The Ultimate Travel Company is number one.  

In its first ever Travel Awards survey Times readers were asked to vote for the travel companies and destinations that made their ‘holidays epic.’

Thanks to the thousands who cast their vote The Ultimate Travel Company is now ranked amongst the Nation's ‘tried and trusted holiday favourites’, winning the Best for Luxury award outright.  We’re thrilled to be amongst the first to win an award that’s voted for by the people that matter most, the people who choose to travel with us.

We recognise that luxury can mean very different things to different clients and simply recommending a five star hotel is no longer enough to satisfy the demands of the discerning traveller.  We’re very aware that luxury for a working mother can be an Royal Opera House Tour to Berlin. 

Congratulating the winners, the Times travel editors said ‘these awards have established excellent standards in travel, rewarding good service and value for money’. But it’s what their readers say that really counts and they cast their votes for a company whose ‘First hand experience of every destination on offer, plus insider knowledge’ earned them the prize for best tailor-made luxury holidays and escorted journeys worldwide.  A voyage to Brazil, with The Ultimate Travel Company you have the luxury of knowing no-one does it better.


  • 24/7 emergency contact
  • Established for 25 years
  • ATOL, ABTA, IATA protected


  • First-hand experience to every destination
  • Only the best guides and local partners used
  • All holidays designed to suit individual needs


  • 70% repeat and referral business
  • Support local charities world-wide
  • Access to senior directors 24/7