Data Protection

Your booking

In order to process your booking and to ensure that your travel arrangements run smoothly and meet your requirements, we need to use the information you provide such as name, address, any special needs/dietary requirements etc.

We take full responsibility for ensuring that proper security measures are in place to protect your information. We must pass the information on to the relevant suppliers of your travel arrangements such as your tour operator, airlines, hotels, transport companies etc. The information may also be provided to security or credit checking companies, public authorities such as customs/immigration if required by them or by law.

Additionally where your holiday is outside the European Economic Area (EEA), controls on data protection in your destination may not be as strong as the legal requirements in this country. We will not however, pass any information on to any person not responsible for part of your travel arrangements. This applies to any sensitive information that you give to us such as details of any disabilities, or dietary/religious requirements. (If we cannot pass this information to the relevant suppliers, whether in the EEA or not, we cannot provide your booking. In making this booking, you consent to this information being passed on to the relevant persons).

Usually your tour operator or other principal will pass this information onto their suppliers once we have provided it to them. The tour operator or other principal’s use of your information is subject to their policy, both in respect of your booking and any future marketing, and is their responsibility. Please ask either us or them for a copy if you would like to see it.

You are entitled to a copy of your information held by us. If you would like to see this please ask us. [We may make a small charge for providing this to you].


We will hold your information, where collected by us, and may use it to inform you of offers in the future or to send you brochures. If you do not wish to receive such approaches please unsubscribe by sending an email to enquiry@theultimatetravelcompany with UNSUBSCRIBE in the subject line.

Website cookies

In order to maintain a quality of service for customers and a better user experience, The Ultimate Travel Company collects certain information about visitors to its website using cookies. A cookie is a simple text file that is stored on your computer or mobile device by a website’s server and only that server will be able to retrieve or read the contents of that cookie.

The Ultimate Travel Company utilises third-party tracking applications such as Google Analytics and Adinsight which provide information on website traffic and behaviour patterns to help maintain a better user experience. Google Analytics measures and analyses traffic to the website including unique visitors and information on visitor sessions. Adinsight collects information about visitor behaviour and how users engage with the website.

The below table indicates the cookies which are used on The Ultimate Travel Company’s website. Should you wish to restrict or block web browser cookies which are set on your device then you can do this through your browser settings. You can also visit to find out more.

Google Analytics __utmb__utmc__utma__utmz These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from, and the pages they visited.
Adinsight adiVadiViadiLP These cookies are used to help AdInsight collect information about how visitors use our website. We use the information gathered to compile reports that help us to understand how people interact with our business. The cookies store unique identifiers that allow AdInsight to track a visitor’s progress through our website over time.

Phone calls

Phone calls may be recorded for training and monitoring purposes, but we inform callers of this at the time of  calling.


All content found on is under copyright with The Ultimate Travel Company and should not be used without agreement of the owner. Any infringements will be followed up as required by the Digital Millenium Copyright Act.

By using this website, you accept this privacy policy and by providing your personal data, you consent  to the use, processing, storing, transferring and disclosing of your information and data referred to in the terms and conditions and the privacy policy statement.