But if you’re a true, sand-in-the-bones connoisseur, you choose your beach very carefully. Do you find Vietnam’s fine white sand and the South China Sea is the ultimate combination?

Or would you choose a luxury beach holiday at a private beach home in Kenya. It’s hard to resist the Indian Ocean, after all. Then there’s Mexico – with 6000 miles of untouched coastline to explore you're guaranteed to find a beach holiday that's just right for you. Or how about the infinite luxury and infinity pools of Dubai. Or the world-famous beaches of Australia and Brazil.

Whether you like to feel deserted, or surrounded by life. Whether you want to dive deep into an undersea world, or combine the beach with other activities; talk to our experts. They’ll create you a tailor-made itinerary; a luxury beach holiday, the way you like it.