North America’s oldest city. Historic Signal Hill. Traditional fishing villages. The unusual geography of Gros Morne National Park. The outdoors adventure that is Labrador. Too good to keep secret.

It is often said that Newfoundland and Labrador is a secret shared only amongst knowing Canadians, but largely kept from the rest of the world. Until now, that is. Visit the province of Newfoundland and Labrador – remotely situated on the extreme eastern edge of Canada – and you’ll wonder why this outstanding place isn’t on the main tourist map for visitors to North America.

The island of Newfoundland, for example, offers you the historic atmosphere of Saint John; this designated National Historic Site is actually the oldest city in North America and it shows; in the quaint harbour, in the period buildings and in the aptly-named Signal Hill that gives you panoramic views of the town, harbour and seascape. Explore further and you’ll discover a procession of coastal fishing villages with antique, clapboard houses – and Gros Morne National Park, a world class heritage site with fascinating topography. Labrador also offers real adventurers a completely untamed and little-visited wilderness.